Your Cart

Hi, Im Justina!

Founder of Chloe Shea Naturals

Justina Massalee is the founder of ChloShea Naturals, a Charlotte-based business specializing in natural handmade body butters.

Our Story

Being married to a West African man exposed me to the various traditional ways in which my husband’s family used Shea butter. They not only used the Shea butter as a moisturizer for dry skin but also as a key ingredient in home remedies for sicknesses. Intrigued by its versatility, I decided to extensively research the numerous benefits Shea butter has to offer. When my husband returned from West Africa with a small batch of shea butter in 2014, ChloShea Naturals was born.

Our History

Treat your Skin with Organic Products

I began experimenting with the butter to soften its texture and enhance its smell. I quickly realized that my love for cooking would help me produce the best body butter creations. Over time I learned to successfully tweak my butter compositions to produce silky, fragrant body butter concoctions just as I learned to tweak my cooking recipes to produce delicious southern cuisine. Through experimentation, I discovered that Shea butter could be made into a body butter by adding other butters, essential oils, phthalate free fragrance oils, and carrier oils that also provide significant health benefits. After coming up with great formula for body butter. I began sharing ChloShea Naturals body butter products with family, friends, and co-workers. Since its launch, ChloShea Naturals has added more eco-friendly skincare products and candels to her product line.